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Demand Generation Manager

San Francisco, CA, US
On-Site

Joyent is seeking an experienced, creative, high-energy, & passionate individual to lead our marketing demand gen efforts. You’ll manage driving new customer acquisition through online channels—including social media, in-person, online, events, & other demand gen avenues.

You’ll also manage the management of our digital presence: website, email campaigns & automation, event marketing support, creative design, & graphic/collateral creation. This role will primarily be focused on acquiring new customers, engaging existing customers, & optimizing marketing programs. If you are both a creative thinker & highly analytical, results oriented individual who can independently manage multiple projects autonomously, then this is the role for you.

Job Responsibilities

  • Direct the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the operations of the Marketing function
  • Manage marketing automation platform, collaborating with Sales Operations to build new processes and refine customer database
  • Establish KPIs and ROI models for marketing programs and rigorously analyze results to improve the effectiveness and efficiencies of all programs
  • Plan and execute quarterly calendar of campaigns to drive prospect interest through integration of e-marketing/direct marketing, webinars/seminars, events, social and other channels that align and achieve the business goals and objectives
  • Collaborate on content creation and develop strategies for its use in demand generation campaigns including include email, direct mail, webinars, and supporting assets
  • Develop / maintain strategies for inbound and outbound campaigns (e.g., webinars, SEM, social, paid search, content syndication, blog, display, web and email) to generate demand and increase qualified opportunities
  • Build integrated marketing campaigns to include activities such as: awareness, thought leadership, online and interactive marketing, search engine optimization (SEO), event marketing, search engine marketing (SEM), sales enablement, and advertising
  • Effectively communicate plans and metrics regularly to marketing and sales leadership
  • Develop and implement lead nurturing tactics for multiple campaign streams
  • Drive the creation of emails and content campaign assets – from content creation to development with the design, content and product marketing teams
  • Oversee event programs primarily including tradeshows, webinars, meet ups and roadshows, breakfast meetings, lunch and learns, hands-on workshops, executive/c-level roundtables, and 3rd-party sponsorships.

Requirements

  • Bachelors Degree
  • 3-5 years experience as a marketing leader or equivalent work experience in technology industry.
  • Organized with excellent communication, interpersonal and presentation skills
  • Excellent track record of achievement and growth

Company Benefits

  • Competitive compensation
  • Medical, Dental, and Vision coverage
  • 401K Matching
  • Flexible work schedule

About Joyent

Joyent, a wholly-owned subsidiary of Samsung, is the open cloud company. With its Triton Kubernetes services and support, Joyent helps its customers build and operate modern cloud native applications across multiple clouds. Joyent’s Triton Private Regions provide low cost, dedicated cloud infrastructure that gives its customers the ability to own their data and control their cloud costs.

To apply, please submit a brief introduction, a copy of your resume, and a link to your Github or LinkedIn profile to jobs@joyent.com with Demand Generation Manager in the subject. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

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